Måns Zelmerlöw masterminded one of the most memorable moments in the history of Swedish song contest Melodifestivalen 2015 with his performance of the song “Heroes”. Obviously both the song and the vocals had to be strong – previous winners have included artists from ABBA to Loreen – but the visual spectacular took everyone by surprise. In May the same year, he also won the Eurovision Song Contest, broadcasted all over the world from Vienna.
In 2016, Måns was again seen on TV all over the world. This time, he was co-hosting ESC broadcasted from Stockholm together with Petra Mede.
Together with the former tennis player Jonas Björkman, Måns is active in Zelmerlöw & Björkman Foundation, a charity project which works for a better world helping vulnerable children and young people. Among many things, they are supporting four schools in Africa.
“I love fashion and leather jackets and it has been a dream to create my own design. Doing it together with Jofama was a perfect match and I got lots of support and knowledge along the way. Parts of the revenue will go to Zelmerlöw & Björkman Foundation, helping more children in Africa realize their dreams and discover their talent, says Måns Zelmerlöw.”
For every sold jacket from this capsule collection, Jofama is donating money to ZB Foundation.
“We are so proud to have the opportunity to collaborate with a personality of this dignity as Måns Zelmerlöw. Together with our design team, his razor sharp interest for fashion and style has generated an excellent collection. We are also so pleased to be helping support the ZB Foundation during this project, says Jan Elfström, CEO at Jofama.”